Internal content studioPackage before production

Supabase metadata · R2 assets · measured outcomes

Topic → package → structure → production

Audience architecture

Core ICP

25–45, educated and ambitious knowledge workers navigating the AI age

Engineers, product leaders, founders, investors, creators, managers, and transitioning professionals

What is actually changing?

Where should I build, learn, work, or invest?

How do I gain leverage without burning out?

Language

Chinese flagship long-form first; English text distribution later. One research core, no duplicate channels yet.

Channel promise

Stories about the forces remaking our world, and what they do to people like us.

Reach layer

Broad curious viewers who feel wonder, tension, recognition, fear, or ambition before they learn anything.

Buyer layer

Knowledge workers who later buy education, career tools, software, or research.

Exclusion: Not generic AI news, documentation tutorials, or lifestyle content without an AI-age consequence.

Reference model

Copy the format mechanics, never the subject or voice. Observed 17 July 2026.

Veritasium

21M

Curiosity and mechanism

Collatz conjecture · 46.1M views

Borrow: One irresistible mystery; explanation is the payoff, never the pitch

LEMMiNO

5.1M

Evidence-led mystery

Cicada 3301 · 41.4M views

Borrow: Patient evidence trail; tension held open rather than resolved early

ColdFusion

5.22M

Technology-business narrative

AI data-centre limits · 1.36M views

Borrow: Breadth and cinematic causal storytelling

Johnny Harris

6.5M

Hidden systems

Familiar world reframed as a designed system

Borrow: Personal camera, map-driven reveal, why it affects you

Wendover Productions

4.9M

Operational systems

Logistics and bottleneck explainers

Borrow: System → bottleneck → strategic consequence

PolyMatter

2.4M

Institutional power

China, chips, industrial policy

Borrow: Incentives over events; long-horizon consequence

Cleo Abram

8.41M

Optimistic future documentary

Diamond computing · 2.46M views

Borrow: Human stakes, access, and visual clarity

小Lin说

2.1M

商业叙事

商业史与国家竞争长叙事

Borrow: 人物/公司/国家的长周期兴衰与利益格局重排

Revenue portfolio

25%

Media

YouTube ads, technology sponsors, newsletter sponsors

Trigger: Scale and trusted audience

35%

Education

AI Full-Stack, systems, product/GTM courses, research packs

Trigger: Repeated learning demand

30%

Software

Rehearse and products discovered through builds

Trigger: Repeated workflow pain

10%

IP & enterprise

Books, workshops, training, speaking

Trigger: Category authority